While We Wait on Washington, What About Winnipeg?

If there is one message that has come through consistently in recent conversations with Brampton businesses, it is this: our business community remains resilient, innovative, and determined but many companies continue to operate in an economy that feels increasingly recessionary.

Across sectors, business leaders are telling us they are seeing softer demand, longer sales cycles, increased caution from customers, and growing hesitation around hiring and investment decisions. While many organizations have adapted remarkably well to a series of economic disruptions over the past several years, the current environment continues to test even the most resilient businesses.

Much of that uncertainty stems from factors beyond Canada’s borders. Tariffs and ongoing trade uncertainty with the United States continue to affect confidence and planning. At the same time, the direct and indirect impacts of conflict in the Gulf are creating additional concerns around supply chains, costs, energy markets, and global economic stability.

Many business leaders hoped that progress toward CUSMA renewal would begin to provide greater certainty. Instead, what we continue to hear is that uncertainty remains. For businesses making decisions about hiring, capital investment, expansion, and market development, uncertainty itself can be as damaging as the tariffs. When companies cannot confidently forecast the business environment six months from now, they naturally become more cautious today.

To their credit, governments have responded with programs and funding aimed at supporting export diversification and helping businesses access new markets around the world. Many Brampton companies have benefited from these efforts, and there is no question that reducing dependence on any single market is a worthwhile objective. However, the overall impact has been mixed, particularly for small and medium-sized enterprises that continue to face immediate operational pressures and limited capacity to pursue new international opportunities.

One area that deserves renewed attention is interprovincial trade.

When tariff pressures first emerged, leaders across Canada rightly pointed to the opportunity sitting within our own borders. Unlike CUSMA negotiations or broader global trade discussions, reducing barriers to trade between provinces is entirely within Canada’s control. It requires no international negotiation, no foreign government approval, and no waiting for geopolitical conditions to improve.

There has been progress. Provinces such as Ontario and Saskatchewan have announced agreements to recognize each other’s goods, services, and qualified workers. Governments have committed to improving labour mobility, reducing duplicative regulations, and streamlining requirements that make it unnecessarily difficult for businesses to operate across provincial boundaries. The federal government has also taken steps to remove barriers that fall under its jurisdiction.

Yet for many businesses, the practical impact remains difficult to see.

Companies continue to navigate different certification requirements, licensing processes, procurement rules, transportation regulations, and professional accreditation standards depending on which province they wish to do business in. While governments have been active in announcing reforms, the pace of implementation has not matched the urgency of the moment. Businesses are still waiting to feel meaningful change on the ground.

That is a missed opportunity.

Economists estimate that eliminating internal trade barriers could add roughly $200 billion annually to Canada’s economy – equivalent to creating an entirely new export market without negotiating a single international trade agreement. At a time when Canadian businesses are facing uncertainty abroad, unlocking greater access to customers and opportunities at home should be among the country’s most achievable economic priorities.

The conversation has been encouraging. The opportunity is enormous. But businesses need more than announcements, they need results.

At the Brampton Board of Trade, we will continue advocating for policies that improve competitiveness, reduce barriers to growth, and create greater certainty for businesses. But effective advocacy begins with hearing directly from the companies we serve.

What challenges is your business facing today? What policy changes would make the greatest difference to your ability to grow, invest, hire, and compete?

We encourage our members to share their experiences, participate in our surveys and consultations, attend our events, and engage with our advocacy efforts. Your voice helps shape the priorities we bring forward to all levels of government.

In uncertain times, strong advocacy starts with strong engagement. We want to hear from you.