May 2008

Rogers TV new look celebrates 40 years

Rogers Television has a new name
and a fresh new logo.
The extensive re-brand was undertaken in part to celebrate the company's 40 years of providing quality local television.

 


"They say life begins at 40 so it seemed perfectly fitting to mark our 40th year of local television with an engaging new appearance," said Jake Dheer, station manager for Rogers Dufferin-Peel. "It's important to us to stay connected to our communities and to continue to grow and evolve with them. In making these interesting changes, we're extending an invitation to people to rediscover their local community channel."

The new Rogers TV logo combines the familiar aspect of the Rogers custom typeface with a bold and fresh new feature dubbed the "TV roundel". The new on-air image appropriately symbolises Rogers TV as a connector of people and a touchstone for the community. The roundel serves as a connector and can be seen streaming through and around various environments, visually connecting people, activity and neighbourhood. The connector streams then pour back into the roundel, the hub of all this positive energy: Rogers TV.

Rogers TV is a one of a kind television channel tailor-made for local audiences. Every year, the stations produce more than 15,000 hours of original, informative local programming, reinforcing Rogers Cable's commitment to the communities they serve. Rogers TV is a service available exclusively to cable customers as part of the basic service of Rogers Cable Communications Inc., Canada's largest cable company, delivering high quality entertainment, information and communication services to 2.2 million customers in Ontario, New Brunswick and Newfoundland.

The new look represents a giant move forward in personality, substance and quality, Dheer said.
"Our new logo is clean, contemporary and well suited to both our program offering and to the company's overall brand strategy," Dheer continued.

Along with the new look is the launch of a new series on cable 10 in Brampton called Perspective Peel, which explores the point of views of community leaders and their unique expertise. More information, including local events and announcements, can be found at www.rogerstv.com.


Rotary Rib n Roll May 23, 24

Rotary Rib 'n' Roll, Brampton's popular ribfest, runs two days on Friday and Saturday May 23 and 24 in Gage Park. The event will be staged in Gage Park on Friday evening from 5 to 11 p.m. and on Saturday from 12 noon to 11 p.m. >click here to read on


"We believe we attract two different crowds, couples and singles on Friday and families on Saturday. We want to keep Saturday as Family Day and we have geared our entertainment and park activities to families on Saturday," says event Chair Rob van Kessel said.

There is music both days, featuring local and area bands including Marc Ekins, Uptown Express and The Joys, Hidden Agenda, New Hollywood and Tantrum. On Saturday, there is plenty of activity for children including jumping toys, wall climbing, face painting, balloons and special entertainment for the kids. Music is continuous throughout the afternoon and evening. Check www.ribnroll.com for details and times.

Rotary Rib 'n' Roll uses local ribbers and this year's lineup includes Jake's Boathouse, Louisianna, Turtle Jack's and Klassics Korner 50’s Diner.

"We believe in supporting local business, and we get terrific support from local business as well. Key sponsors include City of Brampton, RBC Royal Bank, RBC Dominion Securities, Investors Group, Trafalgar Breweries, The Marketing PAD, The Brampton Guardian, Lawrences, Meri-Mac, Accurate Accounting and CGA Accountant Ashwani.

“These sponsorships allow Rotary to raise more money for Rotary's charitable causes and we are extremely grateful for their support," says van Kessel.

Rib 'n' Roll grew out of a Rotary Blade-a-thon, a rollerblading event sponsored by The Rotary Club of Brampton that started 10 years ago. There is still a rollerblading component from 12 noon to 1:30 p.m. at Gage Park on Saturday.

"Raise pledges from neighbours, friends and business associates. Pledge sheets are available online and funds raise in this part of the event go to Tour for Kids, an organization that supports children with cancer.

"The event is growing and we are getting help from other service organizations but we are always looking for volunteers. It's a great opportunity for students who need volunteer time. Information is available on our website on how to get involved," says van Kessel. For more information visit www.ribnroll.com.


“Campaign for Kids” calls on business leaders

Join other community leaders in support of Big Brothers Big Sisters of Peel “Campaign for Kids” on Tuesday, June 10 from 7:30 – 9:30 a.m. at the Mississauga Convention Centre. The Campaign for Kids Leaders Breakfast will bring together 300 members of the business community for a morning of inspiration, education and most importantly a call to action, realizing and celebrating the possibility and promise of today’s young people.

Leading the morning will be a presentation by Peel Regional Police Chief Mike Metcalf who will speak about youth today and the challenges that they face. Following Chief Metcalf’s presentation will be the Leaders Breakfast keynote speaker Craig Kielburger. Craig is an accomplished child rights advocate, leadership specialist, New York Times best-selling author and a speaker with a powerful message. Craig will reflect on social responsibility and ways that we can collectively make a difference in the future of the children in our community.

Campaign for Kids is an initiative that began in 2006 with a goal of raising $500,000 by the end of 2009. For every $1,000 raised a child will be able to experience the joy of mentoring with their very own mentor. There are currently 300 children who are waiting to be matched with a caring adult mentor. “These children need our services at Big Brothers Big Sisters and with the continued support of our community leaders we will be able to make this a reality for them. Investing in our children is investing in our future”, says Shari Lynn Ladanchuk, Executive Director of Big Brothers Big Sisters of Peel.

For more information or to register please contact Lori Plati at 905-457-7288 ext. 227. Tickets are $50 for adults, $35 for students or $1,500 for a Corporate Table of 10. Tickets purchased on or before May 14th will receive a 10% discount.


Goodison Insurance and Financial Services was one of the façade improvement award winners who received recognition at the Annual General meeting of the BDDC. From left Regional Councillor Grant Gibson, Scott Goodison, Goodison Insurance and Richard Prouse, Chair, BDDC.

BDDC elects new board

Downtown Brampton property and business owners elected a new Board of Directors for The Brampton Downtown Development Corporation at its second Annual General Meeting held in March. The BDDC was launched in 2006 with an ambitious mandate to strengthen the prosperity, quality and vitality of Downtown Brampton. >click here to read on


Mayor Susan Fennell delivered a keynote address to more than 70 people at The Rose Theatre. The Mayor’s presentation highlighted numerous initiatives that are shaping the downtown from transportation, the arts and heritage conservation to new residential and commercial development projects.

“I am here today to assure you, as your Mayor, that I, your Council and indeed your municipal government recognize the great potential of our downtown, and that this potential can and will be realized through a combination of restoration, revitalization and redevelopment, and I continue to pledge to make downtown Brampton a major focus of my administration until we get the job done!”

The newly elected 2008-2009 Board of Directors includes: Richard Prouse, Neil Davis, David Harmsworth, Don Naylor, Scott Goodison, Sean Trueland and Regional Councillors Elaine Moore, Grant Gibson and John Sanderson.

“As chair of the BDDC, it is rewarding for me to work with such a dedicated Board of Directors, who are passionate about the downtown,” said Richard Prouse.

One of the Board’s top priorities in 2008 will be the development of a new three year business plan. BDDC President Karen Campbell outlined six strategic goals that have been approved by the Board.

“Developing marketing materials and a strategy for attracting new businesses and investment will be a top priority for the BDDC in 2008,” said Campbell.

As part of the AGM program, the BDDC also presented Façade Improvement Awards to four downtown property owners and businesses that renovated the exterior façade of their buildings in 2006 and 2007.

Awards were presented to: Goodison Insurance & Financial Services (36 Queen St. E.), The Renaissance Presentation Centre by Alterra (73 Main St. N.), Coffee Culture Café & Eatery (8 Queen St. E.) and 257364 Investments Limited (115-121 Queen St. W.). In receiving his award, Goodison Insurance President, Scott Goodison said, “I hope it will encourage others downtown to take up the challenge to create a unique and attractive streetscape”.

To download a copy of the BDDC 2007 Annual Report go to www.bramptondowntown.com.

 













The Marketing PAD